Auto Detailers
Hair Salons & Barbershops
Med Spas & Aesthetics Clinics
Nail Salons
Tanning Studios
Wedding Stylists
Tattoo Studios
Lash & Brow Studios
Massage Therapists
Personal Trainers
SYSTEM
A structured approach designed to turn visitors into customers.
Acquire
Position your business to consistently attract qualified customers.
Operate
Connect the tools and workflows that eliminate busywork and create a frictionless experience.
Grow
Turn satisfied customers into repeat buyers through loyalty, automation, and ongoing optimization.
Stacks on stacks
Everything built to fit your business
Client Retention
Minimal Admin
Customizable Solutions
About
Nick Congelliere
Founder, Upside
I started Upside because I kept seeing the same thing.
Great service businesses held back by duct-taped tools, missed follow-ups, and owners who couldn’t step away.
I build what I call a Smart Business Stack:
your website, automations, booking flow, and brand all connected, all working while you’re focused on the work you’re actually good at.
One partner. One monthly invoice. Everything handled.
I’m a bit of a perfectionist when it comes to the details, and I think that’s exactly what makes the difference. When the systems are right, the business runs right.
Features
Built for clarity, trust, and conversion — not just design.
One Contract,
One Unified System.
Every system is designed around clear goals defined by you, before we build your solution.
Built With Speed
and Precision
No 3-month agency timelines. Your System is designed and launched in a focused timeline.
The Recurring
Revenue Math
Example: $200 per client
200 x 10 = $24K/Year
Our system scales.
Align
We map your business and identify exactly what needs to be built.
Refine
We connect the systems and make sure everything works together.
Convert
Your business runs and we keep it that way.
$1,497
starting
Brand-ready design
2 revision rounds
Handoff & training
Smart Business Stack™
Everything your service business needs to look professional, run automatically, and convert consistently. Designed, built, and managed under one roof.
$3,997
starting
No agency markup
One point of contact
Ongoing support included
Built around your business
Design, systems & automation
Scales as you grow
$450
/ month
Monthly strategy calls
System updates & fixes
Priority support
Performance reviews
Single Project
Not every business needs the full stack on day one. If you have a defined scope, we’ll price it as a standalone project.
Clearly defined scope
Fixed timeline
Milestone updates
01
What's included in the Smart Business Stack™?
Every stack is scoped around your specific business, but typically includes a Framer website, booking and scheduling integration, CRM setup, and automation to connect it all. We nail down exactly what you need before anything gets built.
02
Do I have to manage any of this myself?
No — that’s the whole point. Once it’s built and handed over, the systems run without you needing to touch them. Ongoing support is included to keep everything working.
03
How long does a build take?
Most builds run 3–6 weeks depending on scope. You’ll get a specific timeline after our first call.
04
What kinds of businesses do you work with?
Primarily local service businesses — detailers, trainers, contractors, consultants — anyone who sells their time and needs their operations to stop costing them more of it.
05
What makes this different from hiring an agency?
No account managers, no handoffs, no markup. You work directly with me, and I’m accountable for the whole thing — from design to deployment to the systems that keep it running.
Still not sure?
Book a free discovery call.
Learn more about how I work and how Upside can help your business take the next step.